We love learning more about the health apps market. Health, fitness, weight loss and nutrition are hot topics, and we’re keen to know what people find most helpful when it comes to improving eating habits in particular.
We carried out a short survey among those who are less familiar with Cook&Count but who have an interest in health and fitness. Some interesting insights have emerged from the results that we’d like to share.
1. Accuracy is key
When asked what would improve tracking apps used, the top response was more accurate data. Over half of those surveyed said that increased accuracy was important to them. This was followed by integration with wearables, increased nutritional information and healthy living advice.
It’s great to hear that people want as much accurate information and advice as they can get! The nutritional information for ingredients in Cook&Count is sourced from government databases and we pride ourselves on not using often inaccurate crowd-sourced data.
2. Trusted advice doesn’t just come from the doctor
Nutrition websites, blogs and social media are just as popular for healthy eating advice as speaking to healthcare professionals. A sign of the technological age, people are relying more and more on a wider range of information sourced from all over the web.
We just need to make sure that this information is as accurate and reliable as possible. At Cook&Count we work with trusted healthcare professionals to make sure the information we provide comes from true expert sources.
3. Digital recipes are the future
As expected, the internet has far overtaken books as a source of recipes. 89% of those who filled out the survey said they source recipes from the internet, while 57% say they use recipe books. One third of respondents get recipes from friends and family, but fewer use or are familiar with recipe sharing apps.
4. It’s all about personalisation
People love to adapt recipes to suit their tastes. Our favourite finding – a huge 92% of people said they like to adapt recipes either for taste or health reasons. This is just what we want to hear! Cooking should be an enjoyable and experimental process. Whatever restrictions you may have on what you eat, adapting recipes allows you to still enjoy variations of all your favourites. Find ways to cut out some carbs or calories, or up your protein intake.
In summary, people want accuracy, variety, availability and adaptability. It’s all about accessing the right nutritional information and advice, alongside sourcing the most interesting and adaptable recipes. Do you agree?